![]() We usually make this distinction subconsciously but it lets us know where we should be focusing our attention. The figure-ground principle is based on the idea that people instinctively see objects as either being in the foreground or in the background. If you look at the example below, you’ll notice that because each icon is so close to the text to the right of each one, we’re able to understand that these two elements go together. When placed apart, objects are seen as separate. Proximity refers to objects that are close together being perceived as a group. Even though the “S” is technically missing from the logo, our brain is still able to fill in the missing letter based on the information around it. Take a look at the USA Network logo, for example. As long as enough essential information is present, the mind supplies the missing pieces of an object. ClosureĬlosure is the idea that the brain will fill in the missing parts of an image to create something whole. This makes it easier for the user to read one box and instantly move to the next one. In this example from the IMPACT site, you’ll notice that each of these card style boxes are all the same size creating a nice straight line from left to right. ![]() In web design, continuity is used to help users understand the direction they are supposed to follow through a page. The principle of continuity states that the human eye will follow the smoothest path when following something and it will continue traveling in that direction until it encounters another object. This makes interacting and navigating through your site significantly easier. This lets users know that these links all belong together and will function in the same way. Navigation menus are a great example of using similarity.Īs you can see in the following image, all of the links in the navigation menu share the same style. Similarity can also be used to tie together elements that may not be right next to each other. The principle of similarity states that shared visual characteristics between objects automatically create relationships. Let’s take a look at each of them: Similarity The team over at Toptal created the infographic below that covers the main principles that make up the Gestalt Principles: similarity, continuation, closure, proximity, figure-ground, symmetry, and common fate. They help us build better user experiences by knowing which design elements will work best for a particular situation and how to direct users' attention to different parts of a page. ![]() These patterns of visual perception are better known as the Gestalt Principles and they play a critical role in graphic and web design. They're looking for common patterns that will help us fill in the gaps to make sense of the world around us. Our brains are constantly trying to process information from the world around us by comparing what we’re currently seeing to our previous experiences. It all comes down to how the brain is wired to perceive visuals. Have you ever wondered why this phenomenon works the way it does? What causes our brains to see these two different images? It’s known as the Rubin Vase and depending on which part of the image you focus on, you’ll see either an image of a vase or two faces looking at one another.Ĭareful, it gets kinda trippy if you stare at it for too long.
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