![]() “As more customers store more information, for longer, we’re able to make gains in efficiency and pass these savings along to the customer.”īoth Box and Hightail now say they assume that they will offer customers unlimited storage free and push their costs into the prices they charge for other services. In an email, Tom Kershaw, a product manager for Google’s cloud service, predicted more cost-cutting. According to one person with knowledge of the system, Google spends about $2 billion a quarter on its computing infrastructure. It includes custom-made computing and power systems and several thousand engineers to keep it running. Google does not have anything like the Amazon customer list, but its computer network is probably the largest corporate network in the world. Apple uses other facilities as well, he said. An Apple spokesman noted that Apple had its own data centers in four locations in the United States and said that “the vast majority” of data in services like iTunes, Maps and the App Store ran on its own computers. In March, Google celebrated the unification of several cloud computing services with price cuts of 68 percent for most customers, to 2.6 cents a gigabyte a month, about one-quarter the price of Dropbox’s premium consumer service.Īmazon would not comment on confidential customer agreements. As the two companies move to dominate cloud computing, including online storage, they are turning that relentlessness on each other. Amazon and Google have for years decimated competition in their respective fields of Internet advertising and retail. Managing all that data should be a good business. They are fluid and being entered and retrieved from many points. Throw in trends like collaboration and big data analysis, and all those bits of data become more dynamic than something in a file cabinet. ![]() While devices and apps get most of the attention, data storage is every bit as important, particularly as objects like phones, tablets, cars and thermostats become appendages of the Internet. The smaller ones have to focus on ways businesses actually use it.” For example, she said, the services can help companies collaborate with each other online instead of sending emails back and forth with attachments. “Amazon’s focus is really computing itself. “There’s a place for all of them,” said Amita Potnis, an analyst at IDC.
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